Use corporate giving to improve your bottom line

Corporate giving can make a substantial contribution to your profitability.

At Ling Phipp we can provide businesses in the Nottingham area with advice and support on a wide range of business issues. This article looks at how you might use corporate giving to improve your bottom line.

Are you a keen advocate of corporate giving? Do you see it as an effective strategy for improving your bottom line? Or do you just make token contributions to worthy causes while remaining unconvinced of its benefit?

Contribution to profitability

Approached in the right way, corporate giving can make a substantial contribution to your profitability. It can:

  • Improve both the motivation and the commitment of employees
  • Strengthen customer/client loyalty
  • Create good publicity and add considerable leverage to marketing campaigns

Indeed, it can be a major factor in the overall performance of your business.

But you need a well-thought-out strategy with clear objectives, planned implementation, and regular monitoring of results.

Appeal to your stakeholders

Choose the cause or causes you support carefully. Make sure they resonate well not only with the public at large but also with your stakeholders - your customers, employees, suppliers, investors, and local community.

When stakeholders are positively disposed to your company almost everything that drives business success is enhanced:

  • Customers are happy to buy from you and to recommend you to others
  • Employees are proud to be part of the company and identify more closely with its success
  • Suppliers are keen to share the kudos by building a stronger relationship with you
  • Investors increase their confidence in you and are more ready to back you
  • The community becomes generally more supportive

Genuine support

It is important to display a genuine interest in the objectives of the cause you support.

No one expects a business to be philanthropic just for the sake of it. Indeed, most shareholders would have reservations about the idea of charitable support that had no apparent payback. But equally, any attempts to generate publicity should be handled sensitively, as people do not like to feel that a company is exploiting a charitable cause for commercial ends.

Very often, the most effective kind of corporate sponsorship involves participation in the cause's core activities at local level rather than grandstanding at high profile events.

Ling Phipp can help businesses in the Nottingham area to improve their profitability. Please contact us for assistance.

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About us

Ling Phipp was founded in 1974 and nowadays has two partners, six managers plus trainees and support staff.

We serve clients in the East Midlands and all over the UK. Our out-of-town location, with easy parking, close to the M1 junction 25 (Nottingham/Derby - A52), is very convenient.

Company details

0115 949 6838

Ling Phipp, Cliffe Hill House, 22-26 Nottingham Road, Stapleford, Nottingham NG9 8AA


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Registered to carry on audit work in the UK and Ireland and regulated for a range of investment business activities by the Institute of Chartered Accountants in England and Wales. Details about our audit registration can be viewed at www.auditregister.org.uk, under reference number 6424855. This is the firm number provided by the Institute of Chartered Accountants in England and Wales.